Worn Wear – a Film About the Stories We Wear
Presented by Patagonia
Directed by Keith, Lauren, Chris, and Dan Malloy
Worn Wear is an exploration of quality – in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.
Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.
You would be very hard-pressed to find a company that has a better, more meaningful, organic marketing plan than Patagonia. People talk about emotional connections to brands e.g., feeling emotional about Cola-Related polar bears, but at the end of the day we know that all their hocking is poison water. Patagonia may be selling clothes but they don’t *really* really want you to buy the clothes so much as they want you to live in their clothes, and I think that makes all the difference. Anyway as someone who has a lot of older clothes and worn clothing that was either handed down or worn down I have a lot of emotions while watching this. Enjoy, won’t you?